Group 5: Elleni, Paige, Victoria, Ella

Critical Reading Group Task

Embed your group's persuasive TV advertisement here:

http://m.youtube.com/watch?v=cwb0VeYmP9Q



Complete the Critical Reading Table for your group's advertisement:

Description What happens? How is the product shown? What is the setting, mood and style?

Audience Who is this ad for? [age, gender, lifestyle, needs, interests, concerns]

Persuasive Devices How does the ad make the product desirable? [identify main devices – e.g. actors, set design, costumes and make-up, lighting, camera movements, sound and music – and how they persuade]

Effect / Purpose What is the ad saying you will have / be / feel if you bought this product?

There is a lady who is trying to set a world record in the longest time not blinking. She does not blink while she is cutting onions, being licked on the face by a dog or even being by a ball. Yet, when she tastes the chocolate, it tastes so good that she closes her eyes. The mood is uplifting and inspirational, and it is set in Asia, mainly in her house and a suburban street.

Middle aged people of both genders (perhaps prodominatley female) who like chocolate

The set is quite grey at the beginning, and the lady is in a normal house. Then, she goes to different places, doing different things, until she eats the chocolate, and the setting is colourful.

You will be happy, relaxed and you will love this brand more than any other.

Target Audience Group Task

Embed your group's Target Audience advertisements here:

1.
http://m.youtube.com/watch?v=bQlpDiXPZHQ

2.
http://m.youtube.com/watch?v=Jkm87_WVQN8

3.
http://youtu.be/nLkqouu3JHQ

4.
http://youtu.be/YQUJKX5pHts


Complete the Target Audience Table for your group's advertisements:

Product	Target Audience	How it targets that specific audience (persuasive devices)	Message to that audience: If you use this product you will …
1. Life Call	People over 65 who think they need assistance or who need extra help	By saying that it could save your life, real life stories.	be safe, and be able to get help with a push of a button.
2. Adoption	social conscience(aimed at those people who are looking for adoptian in particular )	By targeting your emotion and stating that nobody is perfect encouraging you to start thinking about adoption	Have a child who loves you no matter what.
3. Huggies Nappies	Mothers who have young babies or/and toddlers	By saying that the babies will be clean and happy. It also says that your kids will be happy at nappy change.	have no mess anywhere, easy and quick
4. Fastrack	Teenage Girls	By saying that Flashtrack sells really good clothing and will make teenage girls look really nice.	Look really cool and attractive